Your social profiles
Put the link in your Instagram and TikTok bios, in your Facebook page’s website field and in the “about” section of anything else you have. Say what the link does (“Order here”, not just the URL), because people skip bare links.
When you post a product, mention the link in the caption or the story. Do not assume people remember it from the bio.
QR codes for the physical world
A QR code connects a printed surface to your store. Put it on the shop window, the counter, the delivery bag, the receipt and the leaflet in the parcel. Make it big enough to scan from a normal distance and test it with two or three different phones before you print a hundred copies.
Add a line of words next to it, such as “Scan to order”. A code with no explanation looks like decoration.
Google Maps and search
If your business has a Google Business Profile, add your link to the website field and to any ordering or appointment links the profile offers. People who search for “bakery near me” are often ready to buy within minutes.
WhatsApp itself
Your WhatsApp status, your business profile and your greeting are all places to repeat the link. A customer who already knows you is the easiest one to send back to the store the next time.
Packaging, receipts and word of mouth
Print the link or QR on your packaging and receipts. Customers who liked the order often keep the box, and the next time they want something it is the first thing they see. Ask happy customers to forward the link to a friend. It sounds old-fashioned, and it is still the most trusted channel there is.
If you run ads
Send ad clicks straight to the store, not to a general chat, so someone who is ready to order can do it in a few taps. Keep the link short and readable, and make sure it works well on a phone, since that is where almost everyone will open it.
The words next to the link
“Link in bio” is the weakest line you can write. It tells people where the link is and nothing about why they should tap it. Compare:
- “Order in two minutes: link in bio”
- “See today’s menu and order here”
- “Open until 11 pm. Pick your items, we deliver”
Say what happens when they tap, and say it in the words your customers use. Then resist the urge to paste the link into every single reply. Once, clearly, at the right moment, works better than a link on every message.
Find out what works
You do not need analytics software to learn from this. Ask new customers how they found you and write the answer down for a few weeks. It is usually obvious within a month which two places are sending most of your orders.
General advice from the 2sra3 team, written from how online ordering usually works. It is not legal, tax or financial advice, and your own rules and local regulations come first.